Company Brochure

Screen Shot 2016-07-09 at 7.19.08 PM — Front and Back

Screen Shot 2016-07-09 at 7.19.16 PM — Front and Back

Screen Shot 2016-07-09 at 7.18.38 PM — Inside

Screen Shot 2016-07-09 at 7.17.52 PM — Full Outside

Description: A brochure advertising volunteer opportunities on the Appalachian Trail.
Process (Programs, Tools, Skills): I knew I wanted to create a brochure about the Appalachian Trail, but I wasn’t sure how to proceed. I looked for inspiration on Pinterest and the internet, and I decided to go with a double gate brochure. I designed the logo in Illustrator and placed it in an InDesign document. After making many edits and receiving many critiques, I added the body copy. I printed it off at AlphaGraphics and created a video showcasing it.
Message: Encouraging people to volunteer at the Appalachian Trail.
Audience: Anyone interested in hiking, the outdoors or the Appalachian Trail.
Top Thing Learned: I learned how to design throughout a larger document like the brochure. Repetition was a big element here.
Color scheme and color names: Big split complementary; Lime, Teal, Violet, Brick
Title Font Name & Category: Cantata One, Slab Serif
Copy Font Name & Category: Tenor Sans, Sans Serif
Word Count of copy: 279
Thumbnails of Images used: